Most startups aren’t so special, I recently wrote, because every startup needs customers to survive. But it doesn’t end there. Most companies aren’t special either. Not even your company, no matter how long you’ve been around. But for a different reason.
What? You say that you’re developing an incredible new technology for mobile payments that no other company has thought of? Or that you’ve come up with unique content that media companies will be clamoring for? Maybe your pharmaceutical company has discovered a bona fide cure for the common cold. Or your vending machines deliver both hot and cold food and cannot be matched by anyone. Perhaps you’re the most brilliant patent lawyer with the most successful patent law firm in town. Or you’ve designed a manufacturing process so unique that you’re able to keep your costs more than 20 percent lower than your competition. OK, that’s all pretty special. And that’s why you’re doing so well.
But everything else? Nah, you’re not that special. You’re just running a business. And that business has the same issues that every other business has: finding customers, buying materials, shipping things on time, solving problems, paying people, investing in new things, taking risks, office parties, employee of the month, jammed printers, conference rooms.
So the next time you look for an employee to work for you, or even a service to hire, consider this: What if she doesn’t have experience in your industry, or doesn’t have a clue how your topical cream is made? What if she can’t identify what’s so unique about your manufacturing process, or never had any experience in the patent law field or media industry? What if she has no “special” experience in your “special” industry? Read More…