Why the U.S. Government Could Be Your Biggest Data-Security Threat

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(This post originally appeared on Inc.)

I have a client who runs a hundred-person company that recently suffered a data breach. His systems were hacked, and both customer and employee data was taken from his internal server. Not only that, but the hacker left a “crypto-locker” virus that effectively disabled his entire network. The poor guy was down for almost a week before he caved, paid a $500 ransom (in bitcoins, no less), and got the code to reenable his network and get his data files back. It was an experience that he never wants to repeat.

And yet, those hackers could be the least of his problems. A recent court decision could set the U.S. government after him too. Read More…

4 Reasons Why a Stock Market Drop May Be Good For Your Business

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(This post originally appeared on Inc.)

A precipitous drop in the stock market can of course have a negative effect on your business. It creates uncertainty. It holds back your customers from spending. It gives you pause before you invest. It has an overall negative psychological effect on everyone, dampening spirits, cutting wealth, giving an indication of tough economic times ahead. It effects jobs and livelihoods. We know all this.

But a stock market drop also brings a few benefits to your business too, both tangible and intangible. Don’t believe me? Here are just a few. Read More…

Why Target’s Beacon Strategy Is Doomed

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(This post originally appeared on Forbes)

Earlier this month, Target TGT -4.14% announced that it will be testing beacons in 50 of its retail stores, joining other retailers including Macy’s and Lord & Taylor.  Beacon technology is hot. The sensors, which mostly use Bluetooth Low Energy (BLE), transmits a low energy communications beam from a source to mobile devices or other receivers that are configured to recognize it. Almost one in five mobile marketers already are using Apple’s iBeacons, with that number projected to double to more than a third next year, based on a recent study. And more than 400 million beacons are expected to be sold by 2020, most of them in the non-retail world. But it’s the retailers, like Target, who are getting the most attention because their use of beacons affects us directly as consumers.

And unfortunately Target’s beacon strategy, like Macy’s and others, is doomed to fail. Read More…

Why Do So Many Small Business Owners LOVE Donald Trump?

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(This post originally appeared on the Huffington Post)

From his inflammatory comments about immigration and women to attacks on other politicians and countries around the world, Donald Trump has continued to infuriate his Republican opponents and create joy among Democrats and the media. And yet small business owners continue to overwhelmingly favor him.

A survey released last week showed that 41% of small business owners viewed Donald Trump as the best Presidential candidate. 41%! Trump held double digit leads over all his closest competitors. He also held a double-digit lead over Hillary Clinton. The poll was taken after the last Republican debate. Oh, and more women business owners favored him then men.

Why is this? What’s going on? Read More…

9 Ways To Profit From The Pope Visit

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(This post originally appeared on PhillyMag)

To my Catholic friends in the city, Pope Francis’ visit to Philadelphia is a chance to witness a great leader in person. And to my business owner friends in the city, it’s a chance to witness a great thing too: A rise in your bank account. Are you ready? Here are just a few ways to profit from the upcoming papal visit.

 

1. For starters, stop you’re whining. There are 1.5 million people expected to visit the city during the World Meeting of Families. And that’s not including those of us trapped inside of the city during the weekend. What an opportunity for your business to introduce your offerings to a ton of new customers! Sure, there will be some challenges. But you’re a business owner. You’re used to challenges. So, for God’s sake (and this time He really may be listening) put on a smile and look at this as a great opportunity to rake in the bucks. Profit is all about attitude. Read More…

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