I’m Looking For A Marketing Person

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(This post originally appeared on Forbes)

I was just checking out this really cool social media marketing application the other day. It’s called Socedo. Ever hear of it? It’s a lead management tool for Twitter – you enter search terms and it’ll return to you prospects. Then you can create automated workflow to build engagement with those prospects. I love it. The problem is, I can’t use it. Why?

I don’t have anyone to use it for me. Socedo is a great tool for social media lead management. Hootsuite, Buffer and Socialoomphare fantastic services for managing social media accounts and sharing content. Salesforce, Microsoft Dynamics CRM, Sage CRMand ZohoCRM are great customer relationship management applications. Constant Contact, MailChimp and JangoMail are excellent email services. AWeber, Hubspot and InfusionSoft are terrific inbound/outbound marketing services. Marketo, Eloquaand Adobe Marketing Cloud are brilliant marketing automation tools. And these are just a few. But there’s a problem with all of these great, fantastic and terrific technologies: they’re not going to work by themselves. For them to be truly beneficial for my company I need someone to really use them to their fullest capabilities. Otherwise, I’m going to be very disappointed. Read More…

Who’s the Best Mayoral Candidate For Small Business?

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(This post originally appeared on The Philly Post)

The U.S. Census reports that there are more than 100,000 small businesses within the city limits of Philadelphia. And that number’s probably understated because there are likely many SOHO (small office home office) and part-time independent contractors not considered. Plus there’s been economic growth since the data was accumulated.

But no matter. The fact is, hopefully, there will be a lot of small business owners voting in tomorrow’s primary. And if you’re a small business owner and a registered Democrat (I’m not, so I can be agnostic here) and your main concern is who will be the best Democratic candidate for your business, then there’s really only one choice. It’s Doug Oliver. And for these three reasons. Read More…

Facebook’s New Minimum Wage Requirements? Like!

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(This post originally appeared on Inc.)

Last week, Facebook took a stand in the minimum wage debate.

According to many reports, including this one, vendors or contractors in the U.S. who do a “substantial amount of work” with the social media company will be required to pay their workers at least $15 an hour. Other requirements include offering at least 15 paid days off for vacation, sick pay, and holidays. Additionally, individuals who do not currently receive parental leave will be offered $4,000 in “new child” benefits.” Not surprisingly, the White House is happy with this decision.

And you know what? So am I. And as onerous as it sounds (and a $15 per hour rate can be very onerous for some, not to mention the time off requirement), so should you be. Read More…

How to Reduce Your Accounting Staff

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(This post originally appeared on the Huffington Post)

“The Age of Men is over. The time of the Orc has come.” Can you tell I just watched all three Lord of the Rings over the weekend? So I’ve got that quote on my mind. Particularly when it comes to the accounting staff at many of my clients. The age of the accounting staff is definitely over. The time of accounting technology has come. Your accounting costs are too high. And you can fix that.

This isn’t about accounting software. It’s about the latest service that automate the data entry process. For decades we’ve employed staff to enter information into our accounting software so that we can pay our bills and get paid. It’s been an ingrained part of our overhead. But this is changing rapidly. Scanning technology has matured. And so are the innovative, cloud based services that are eliminating the need for human data entry. Read More…

We Are All Shocked! — Shocked! — By the Tom Brady Cheating Scandal

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(This post originally appeared on Entrepreneur)

So Tom Brady cheated. Big deal.

People are so shocked that Tom Brady was found guilty of cheating by under-inflating footballs used in the AFC champtionship game. I’m not. I’m very used to it. Marriott Hotels had to pay a $600,000 fine last year for purposely blocking Internet access for their guests so they would be forced to use the hotel’s more expensive conference access. Citigroup Inc. and JPMorgan Chase & Co. settled with authorities for the rigging of key foreign-exchange benchmarks last year. China fined GlaxoSmithKline nearly $500 million for bribery. A Texas company had to cough up $100 million for export violations to Iran, Syria, Cuba, and other countries.

Tom Brady cheating? Ho-hum. If you run a business — particularly if you’ve been running one for a couple of decades like me — that’s just another day at the office. Everyone is cheating. Read More…

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