The 5 Biggest Things In Tech You Missed This Week: 10/17

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(This post originally appeared on Forbes)

Here are five things that happened in the world of technology this past week and why they’re important for your business (and mine). Did you miss them?

A start-up investing platform receives $400 million.

From CNBC:

“Start-up investing platform AngelList announced that its start-ups will be getting $400 million from a new Chinese venture capital firm. AngelList uses syndicates to allow investors to co-invest in deals led by experienced angels and VCs.”

Why this is important for your business:

The bubble continues?  Stocks are hot and venture capital fundings are already at a record high this year.  With interest rates so low and other investment options limited, startups – particularly techstartups continue to remain very attractive to investors around the world.  This is good news for businesses looking for financing, so get it while it’s good, because who knows how long this will last.

Amazon Web Services continues its tremendous growth.

Per Motley Fool:

“At its Re:Invent conference, a company representative disclosed that Amazon Web Services (AWS) is now on pace for a run rate of $7.3 billion — up 81% year over year — and now boasts 1 million business customers.”

Why this is important for your business:

Amazon Web Services, along with other behemoths like Google GOOGL +0.29% Cloud Platform,Microsoft MSFT +6.38% Azure and Rackspace are hosting much of the data that companies – big and small – rely on to run their businesses.  As competition has heated up, prices have come down which makes it more and more attractive for small companies like yours and mine to consider cloud solutions.  And a growing number of managed service providers and IT firms are offering cloud based services by relying on Amazon’s servers too.  It’s likely that some, if not all, of your future applications will be on an Amazon server.  Good? Or scary?

Microsoft changes its Windows 10 “free upgrade” rules.

Per Forbes:

“Communicating the free upgrade message to the masses has been easily Microsoft’s biggest success in the last year and the result has seen over 110 million installations in just 11 weeks. Of course the small print tells a different story, but Microsoft has now made a massive change for the better…Talking to the official Windows blog, Windows and Devices Group Vice President Gabe Aul has revealed an upcoming build of Windows 10 will let users register the platform using their existing Windows 7, Windows 8 and Windows 8.1 keys.”

Why this is important for your business:

Most companies still rely on Microsoft platforms to run their PCs and servers.  Microsoft is undertaking a big push to move their customers to Windows 10 because it will help the company deliver future cloud and mobile applications that they promise will improve our productivity.  This latest announcement will make the transition, particularly for Windows 7 and Windows 8 users, even easier.

Dropbox has a new collaboration service.

From Techcrunch:

“Dropbox is going head-to-head against a very popular web app, Google Docs. Dropbox Paper is a collaborative document editing platform in your browser. It lets you edit a document in real time with your Dropbox contacts.”

Why this is important to your business:

Also this week Symphony, a messaging startup received $100 million in funding, and Qip, another startup landed $30 million to take on Microsoft Office and Google Docs.  Collaboration is hot! Gone are the days of only having mainly one office application suite to choose from.  It’s no longer just Microsoft and Google.  There are plenty of great office applications that combine collaboration and communication tools to help us be more productive.

Twitter TWTR +6.45% is now offering new tools to measure ad effectiveness.

Per Reuters:

“Twitter Inc said in a blog it would provide its advertisers with custom data-driven reports to help them gauge the impact of their ad campaigns on their profits.  The effectiveness of an ad campaign will be measured by dividing an advertiser’s target audience into two groups – one that sees the ads and another that doesn’t – and comparing conversions across the two test groups.”

Why this is important to your business:

Ever advertised on Twitter or Facebook and wondered if it’s worth it? It’s an age old marketing questions that continues to vex business owners like me who only have a limited amount of resources to gamble on social media advertising.  Twitter’s new reports may help us figure out where we’re getting the biggest bang for our marketing dollar.  I hope.

Oh, and by the way – Boeing has now developed a metal structure light enough to sit on top of a dandelion. If Boeing can figure out how to make metal so light, why can’t someone figure out how to help me lose a few pounds too?

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