The Five Biggest Things In Tech You Missed This Week: 1/23/16

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(This post originally appeared on Forbes)

Here are five things that happened in the world of technology this past week and why they’re important for your business (and mine). Did you miss them?

1 – French startup Botify, which makes it easy for customers to get insight on their SEO strategy, has raised $7.2 million.

From TechcrunchFrench startup Botify just raised a $7.2 million Series A round from Idinvest and Ventech. The company uses a software-as-a-service approach to make it as seamless as possible to crawl your website and give you insights into your search engine optimization strategy. The startup has three different components. First, Botify developed a server-based crawler. You don’t have to run anything on your machine; Botify will take care of it from its servers. The company then gives you an overview of your website’s structure. Then, Botify also tells you more information about Google’s or Bing’s indexing crawlers. The company knows which page was crawled by search engines. Finally, Botify gives you a complete dashboard with detailed reports about your SEO strategy.

Why this is important for your business:

Botify is pricey ($569 to $999 per month) which is why the company, for now, is targeting corporate clients. But as their technology matures, lower priced competitors aiming at the Server Message Block (SMB) market are sure to pop up in the next few years, providing a much better platform for business owners to control and expand the search engine optimization efforts.

2 – Chrome is set for a major speed boost thanks to a new compression algorithm.

Per PC WorldBrowsing with Chrome may soon get a lot speedier. That’s because a Google engineer says the company is nearly finished with a new compression algorithm called Brotli, which can crunch data up to 26 percent more efficiently than the currently used compression.

Why this is important for your business:

Millions of small businesses have adopted Chrome (and its numerous plug-ins and add-ons) for browsing and as an application tool. The faster it works, the faster your employees will work.

3 – Venture capital investments in “edtech” are booming.

From ChicagoInnoEducation technology, or edtech, had an impressive fourth quarter in terms of venture capital investments, according to new KPMG/CB Insights data. There were just over $1 billion in investments in Q4 2015, up 300 percent over the $295 million in investments seen in Q3 2015, and significantly higher than the $474 million raised in Q2, and $694 million raised in Q1, according to the KPMG and CB Insights Q4 Venture Pulse study.

Why this is important for your business:

It’s important if you’re in the education technology field, where innovative companies are creating products to deliver better tools to teachers and cash-strapped school districts. There is an enormous need for technology in this sector and big opportunities for the entrepreneur who wants to take advantage. Funding to this sector is still, on average, lower than other sectors. And that could mean potential growth.

4 – WhatsApp drops its $1 subscription and studies making businesses pay.

From YahooThe world’s most popular messaging service, WhatsApp, is dropping its token $1 fee still levied on some users as it experiments with making businesses pay to reach their customers, Chief Executive Jan Koum said on Monday. He said making customers pay even small amounts remains difficult in many countries where access to credit cards and bank accounts for making online payments remains complicated. Instead, Koum said it will begin experimenting this year to simplify how businesses interact with consumers.

Why this is important for your business:

Long a fun little app used by teenagers, WhatsApp has grown into a worldwide communication service that’s popular with business travelers wherever they are. WhatsApp is a lesson to businesses trying to monetize their own applications that collecting even small fees from consumers is not an easy task even for the big boys. The WhatsApp move will also result in a better, more encrypted business communications tool that you may rely on sometime in the future.

5 – A Bitcoin developer said the cryptocurrency has “failed” and announces an end to his involvement with bitcoin.

From Fast CompanyBitcoin developer Mike Hearn said the cryptocurrency has “failed” in a widely circulated Medium post this week, announcing an end to his involvement with bitcoin. “The fundamentals are broken and whatever happens to the price in the short term, the long term trend should probably be downwards,” Hearn wrote. “I will no longer be taking part in Bitcoin development and have sold all my coins.” His post, coupled with an announcement by bitcoin exchange and storage service Cryptsy that it was freezing customer withdrawals after allegedly losing millions of dollars in cryptocurrency in a cyberattack, appeared to contribute to a nearly 10% decline in the dollar value of bitcoin Friday.

Why this is important for your business:

This is news is not great news for bitcoin enthusiasts. And it’s not great news for businesses who dabble in bitcoin for both receiving and making payments. If the currency collapses, and you’re too invested, you could be significantly exposed to losses.

Finally, Scientists have learned how to reanimate tiny frozen animals after 30 years.
Maybe they can now turn to figuring out more important things: like how to reanimate my teenager off our living room sofa?

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