5 Biggest Things In Tech You Missed This Week: 2/27/16

forbes_logo_main

(This post originally appeared on Forbes)

Here are five big things that happened in the world of technology this past week and why they’re important for your business (and mine). Did you miss them?

1 – Facebook says Instagram now has more than 200,000 advertisers.

From Venture Beat: Five months ago, Facebook began trying to transform its picture-sharing app, Instagram, into a money-making business. Since then, Instagram has attracted more than 200,000 advertisers, the company announced Wednesday, a clear sign of its potential for significantly contributing to Facebook’s revenue.

Why this is important for your business:

Instagram has more than 400 million users and per the above piece:

Instagram has had distinct advantages: It uses Facebook’s ad technology, which is among the most advanced and allows advertisers to target highly specific demographic groups, such as 18-25 year old males who live in New York. And advertisers have the option to run campaigns across both Facebook and Instagram. 

Facebook’s investment in Instagram is starting to pay off – are you paying attention? Apparently 200,000 other companies are. They’re reaching out to the enormous audience of Instagram users to sell their products. If you’re in the B2C space this is an audience you may want to be paying closer attention to.

2 – Snapchat is now letting you buy your own geofilters for events.

From The VergeSnapchat users feeling limited by the app’s geofilter overlays can now make their own and define areas in which they’ll show up. Users can choose spaces that are a minimum of 20,000 square feet — about the size of an office — to a maximum of 5,000,000 square feet — roughly a few city blocks. The custom filters can stay live from an hour to thirty days, and Snapchat imagines they’ll be used during weddings and other events.

Why this is important for your business:

Snapchat is hugely popular, particularly among Millennials, college kids and teenagers. This is not just a party thing. It’s a business thing too. If your business generates leads from events, as many do, you now have another way of promoting yourself by creating geofilters for your attendees to use and have fun.

3 – Stripe is helping foreign entrepreneurs set up businesses

From FortuneThe service, called Atlas …lets any foreign entrepreneur incorporate a U.S. business entity, obtain a U.S. bank account and tax ID number, and, of course, set up a U.S. Stripe account to receive payments. The service, which will cost $500 per business, will also give users access to tax advice from PwC, legal advice, and credits from Amazon’s cloud computing business, Amazon Web Services.

Why this is important for your business:

Run a foreign business and want to break into the massive U.S. market? It’s not easy. But, thanks to Stripe’s new service, it just became a lot easier.

4 – A startup raises $3.5 million for a service that helps small business employees save for retirement

From The Wall Street JournalCaptain401 Inc. has raised $3.5 million in seed funding to help small businesses and startups give their employees retirement savings help similar to that of larger and deeper-pocketed employers. The company’s site and service allows an employer to set up a 401(k) retirement savings plan for employees in minutes, without the paperwork, manual administration, repetitive data entry and high fees affiliated with traditional retirement plan providers

Why this is important for your business:

Zenefits may be having its issues of late, but that’s not stopping other fintech innovators and startups from creating services that will help smaller companies reap the benefits of financial services like a big company. More than half of small businesses don’t even have a 401(k) plan, but setting up a plan both helps your employees put money away for retirement and gives you more tax-deferred retirement options, too.

5 – Samsung printers can now automatically order toner from Amazon

From PC MagSamsung is Amazon’s latest Dash Replenishment partner, meaning select Samsung printers can automatically order supplies for you, before you run out. If you own a Samsung printer, you can sign up for Amazon Dash Replenishment through Samsung’s Mobile Print app or Printer Manager for Windows and Mac, and have peace of mind that you’ll automatically receive toner refills from Amazon when your supplies are running now.

Why this is important for your business:

Samsung’s new S7 may be drawing some yawns – but this news should create some interest. I include this because it’s just another small yet powerful example of how the Internet of Things will change your business over the next few years. It’s not just printers automatically ordering new toner. It’s also equipment letting you know when maintenance is needed, machines that send alerts when jobs are done, or inventory pallets that will notify purchasing when the weight they’re carrying falls below a re-order level. Hardware will be talking to hardware in hundreds of new ways.

Advertisements

Tags: , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: