Best. Small business advertisement. Ever.

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(This post originally appeared on The Washington Post)

Lots of small business owners are contractors – roofers, electricians, plumbers. And many of them spend money putting the names of their businesses on their pickup trucks and vans as a form of advertising. We’ve all seen them driving around our towns. They’re pretty much the same. Most of the time we don’t take notice.

But you’ll take notice of Nick Hudson’s truck. Go ahead and click here and you’ll see why I say that.

Impressed? So am I! The 25-year-old owner of The Sault’s Plumber in Ontario, Canada not only has a great slogan for his business (“We’re Fast. Not Half-Fast”), but he’s created an epic design on his pickup truck that pretty much perfectly advertises his company. As aptly put in this Buzzfeed article it’s a “literal tribute to toilet humor.”

“I just wanted something where, when peoples see my truck, they automatically have to read the rest of my truck,” he told Buzzfeed. “It was something that was burnt into their minds.”

The design was done by a local sign shop called Classic Signs and it’s created a bit of a viral sensation. It’s been shared thousands of times on their site as well as Hudson’s Facebook page. It was a hit on Reddit. And, in a savvy move, he took his now-famous Silverado to the local Chevy dealer who gave him a plug on their own Facebook page.

Is it working? According to the BuzzFeed post, his business has only been open for seven weeks and already he’s gotten more than 50 calls from prospective customers.

“I’m happy with what’s happening, my phone’s been ringing off the hook,” he said.

Sure, he was afraid of offending people and I guess that’s the chance you  take whenever you do something different. But great marketers, like great plumbers, aren’t afraid to try something different if they think it will generate more work for their business.

Hudson proves that even plumbers know a thing or two about sales. And his story can teach all of us a thing or two about how to promote our small businesses.


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