Small Business Tech News This Week: Free Apple Watches And 4 Million Facebook Advertisers

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(This post originally appeared on Forbes)

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 – Health insurance provider Aetna is working with Apple to offer Watches to its employees and select customers.

From Engadget: Aetna has created an app-oriented fitness tracking program and will work with Apple to develop new apps around medication reminders, billing (with Apple Wallet) and care management. The health insurance provider plans to subsidize the cost of the Watches for its customers, while it will offer them for free to its 50,000 employees starting next year.

Why this is important for your business:

Wellness programs can reduce your company’s health insurance, and Internet of Things technologies like the Apple Watch and other monitoring devices will be promoted by health insurance companies in the years to come.

2 – Facebook has reached an advertising milestone with 4 million advertisers.

From Forbes: The social network giant said that mobile advertising made up “84% of total sales in the quarter, up from 72% in the same period a year earlier.” Facebook first announced reaching the milestone of 3 million active advertisers just six months ago.
Why this is important for your business:

The majority of advertisers on Facebook are small- and medium-sized businesses, but Sheryl Sandberg, Facebook’s COO, said many small businesses still need to catch up. Facebook advertising is for real and being used by millions. Why not your business, too?

3 – Technology heavyweights have joined forces to form an AI non-profit.

From ZDNet: The companies involved include Amazon, Google, Facebook, IBM and Microsoft, and the organization hopes to educate the public about AI technologies. The non-profit does not “intend to lobby government or other policymaking bodies.” Ralf Herbrich, Amazon’s director of Machine Learning, said, “This partnership will ensure we’re including the best and the brightest in this space in the conversation to improve customer trust and benefit society.”

Why this is important for your business:

This may be some relief that robots will not be taking over the world, or your company, anytime soon. And if they do, they’ll be controlled by Amazon, Google, Facebook, IBM and Microsoft!

4 – Twitter has finally opened up its “Moments” to everyone.

From TechCrunch: The social media giant has opened up its Moments platform so anyone can create his or her own stories using tweets and photos uploaded to the service.
Why this is important for your business:

If you’re using Twitter as an engagement tool with your customers and community, you can use Moments to better capture your company’s events and activities via tweets, videos and photos – and hopefully expand that engagement.

5 – Auditing app AppZen has added computer vision and AI to help better spot sketchy charges in expense reports.

From Fast Company: The startup has expanded its software so that it can scan entire documents to look for clues about invalid charges in addition to its standard auditing service. The new feature is called “ReceiptIQ” and can audit 100% of the expense reports employees submit to look for “accidental fraud…or intentional fraud.”

Why this is important for your business:

As an example of the software’s abilities, ReceiptIQ analysis can determine if car rental bills include a penalty fuel service charge, one that companies typically do not reimburse. Unfortunately there’s still no protection against that $4 cup of Starbucks in the hotel lobby.

Oh, and researchers at the University of Washington have announced a new body-based transmission system to keep passwords secure. The signal goes from your fingerprint and then through your body to the smart device instead of using Bluetooth or Wi-Fi. They say it will be more secure and private when transmitting data. Doesn’t that give you a charge?

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