Finally! A hotel is offering discounts for bald people!

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(This post originally appeared on The Washington Post)

Take one look at my photo and you’ll know why I like this story.

My new favorite hotel is the Kitakyushu Hotel Plaza (a.k.a. Hotel Tetora Kyushu) in Tokyo. Is it the accommodation? The food? The service? I don’t know about all that unimportant stuff. All I know is this: The hotel is offering a discount for bald people. And I like it. I like it very much.

And so would the 35 million men and 21 million women who also experience hair loss in the United States, according to Statistic Brain.The bright marketers at the Kitakyushu Hotel Plaza know a little something about their home market too. A Trip Advisor survey from 2011 found that Japan has more bald men than any other Asian country. Seems like a marketing opportunity– particularly for a smaller hotel chain looking to attract more guests.

RocketNews24 reports the hotel will give anyone a 500 yen (approximately $4.80) discount per night if the front desk staff judges them to be balding. The president of the hotel chain – himself very, VERY bald – conceived the idea after hearing complaints from the cleaning staff about too much hair in the drains. Bald people, don’t lose as much as hair as…well…people that actually have hair. I know this! Less hair means less cleaning.

So finally, we’re getting a break.

The Tetora Group, which owns 12 other hotels around Japan, have been running this campaign for about two years and even has a bald mascot fashioned after the group’s president in their lobby. What a great company. What a great man.

Naturally, some customers are a little uncomfortable having their hair loss judged by a mere mortal behind the front desk. But hey–five bucks is five bucks, right? And that’s every night. So, if you’re like me (and look like me), you’ll take the cash and leave your pride at the door.

Fantastic stuff and a marketing promotion that every, and I mean every, small business in this country should implement immediately.


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