Google Can Now Design A Dress Based On Your Activity…And Other Small Business Tech News This Week


(This post originally appeared on Forbes)

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 – Google and retailer H&M are teaming up to make you the perfect customized dress…by using your data.

You might want to sit down for this one. Using data taken from your travels, your dinners, where you’re going at night and during the day and what the weather is, retailer H&M is using Google’s Awareness API to create your own personalized, custom-made dress. Right now, the app is only available to a handful of style “influencers.” (Source: TechCrunch)

Why this is important for your business:

As this technology evolves, and if you’re willing to invest, you will also be able to use this data to suggest foods, fashions and other things that you sell to your customers as soon as they walk in the door. Creepy? Sure! But these types of personal analytics will take customer relationship management to another level in the next few years.

2 – Pinterest users can now “Shop the Look” from pinned images.

Pinterest has introduced new mobile tools that will help users search with their cameras, connect related items to the items they’re searching for and provide “personalized pin recommendations” for easy purchasing. (Source: Forbes)
Why this is important for your business:

Pinterest has 150 million monthly active users and, depending on your business, many are or could be your customers. These features could help incentivize those customers into buying more of your products.

3 – Facebook is trying out new algorithms to fight against discriminating ads.

Oops…Facebook was letting its advertisers discriminate by race, and that kind of thing doesn’t go over too well these days. The company announced that its advertisers are “not to discriminate based on age, color, disability, ethnicity, family status, gender, gender identity, genetic or medical condition, national origin, race or religion.” The social media network is also implementing machine learning that “flags ads for employment, housing or credit.” (Source: Engadget)

Why this is important for your business:

Whatever your intentions, if your Facebook marketing was targeted towards demographics that could be considered discriminatory, you’re going to need to adjust.

4 – Square has launched a full-blown retail application. 

It’s called Square for Retail, and it not only does transactions, but also handles inventory with alerts and purchase orders. (Source: PYMNTS)
Why this is important for your business:

If you’re using Square for payments and another retail inventory or POS system, here’s your chance to bring it all under one umbrella – which could increase productivity and reduce errors. Square for Retail costs $60 a month per register with a 2.75 percent payment processing fee.

5 – FedEx is going after small businesses with new services.

The shipping giant has launched an online fulfillment service called FedEx Fulfillment that it says will help “smaller businesses fulfill orders from multiple channels, including orders that are placed on Amazon.” The new service will manage tasks “through an integrated online platform for selling and inventory management” and will also “track shipment status and provide analytics.” (Source: FedEx)

Why this is important for your business:

More tools and more choices can’t be a bad thing if you’re looking to manage your shipments more efficiently and keep costs down. FedEx customers will likely be thrilled.


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