Amazon’s Wedding Plans And Other Small Business Tech News This Week


(This post originally appeared on Forbes)

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 — Amazon has a new target: handcrafted wedding items.

With the summer wedding season soon to be in full swing, the ecommerce giant is looking to capitalize on that enormous potential market by announcing its very own “Wedding Shop.” The new shop will feature “sales of handcrafted items, including décor, invitations, gifts, jewelry, accessories and more.” (Source: TechCrunch)

Why this is important for your business:

The American wedding market is a billion-dollar industry, so it is not surprising that Amazon wants to compete against the likes of Etsy and other artisan-designed product stores…like yours?

2 — Google can now track exactly how many clicks lead to a purchase online.

The tech giant has unveiled a new feature called “Google Attribution” that will provide a free and easy way for businesses to evaluate their advertising efforts and bring an end to “last-click attribution.” Google’s ad tool uses data from its AdWords serving system, its DoubleClick Search system and Google Analytics to provide “a more complete picture of how they move the needle with target customers.” (Source: Forbes)

Why this is important for your business:

Google said that its service will allow marketers to “use what it calls data-driven attribution, which uses machine learning to analyze sales or conversion data and calculate the actual contribution of each step the consumer takes, from the first brand impression to the last click before a purchase.” The result is more data that could help you better spend your marketing dollars.

3 — A marijuana breathalyzer test could be coming to a pot-friendly state near you.

One California-based startup is offering a new portable marijuana breathalyzer test and has already raised $8.1 million for its pioneering product. Hound Labs is currently conducting clinical trials of its breathalyzer in San Francisco this month. (Source: The Cannifornian)

Why this is important for your business:

According to the company, “Hound’s machine measures THC molecules in a user’s breath in parts per trillion” and can be used by police or employers at work to test for either smoking or eating marijuana.

4 — Twitter’s new Direct Message Cards will help you reach more customers.

The personalized advertisements run in Promoted Tweet campaigns and prompt the user to choose an automated reply, which then leads to a one-on-one conversation with a chatbot. (Source: VentureBeat)

Why this is important for your business:

The social media platform is hoping that this feature will help businesses reach more users directly in their Twitter feed. Twitter product manager Travis Lull said, “Using a Direct Message Card, businesses can capture people’s attention with engaging image or video creatives, and include up to four fully customizable call-to-action buttons.”

5 — Facebook Live will now let you interact with more people than ever before.

“Live With” will let people or businesses go live with another person in a side-by-side conversation. The shared live videos will either appear in landscape mode for a split-screen image or portrait for picture-in-picture mode. This new livestreaming option was previously only available to public figures, but it is now rolling out to all Facebook users on iOS. (Source: CNET)

Why this is important for your business:

The social media giant is hoping this will allow your business to create more meaningful conversations in Facebook Live videos. Let’s see if it works!


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