A Radio Station Travels Back In Time…And Other Small Business Tech News This Week

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(This post originally appeared on Forbes)

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 — A ransomware attack has caused a public radio station to travel back in time.

After suffering a ransomware attack on June 15, San Francisco’s KQED radio station was forced to cut off all Internet-connected devices, tools and machinery and has had to resort to using a stopwatch to time broadcast segments. One reporter was even forced to “plug one of the still-working computers into an old ink-jet printer, print out copies of the script and drop one off in a box at the center of the newsroom, where everyone can find it.” (Source: San Francisco Chronicle)

Why this is important for your business:

Would you like to go back in time? Don’t prepare your business for a ransomware attack, and that’s what could happen.

2 — Microsoft’s GPS alternative will help people better navigate malls and office buildings.

The tech giant recently unveiled a prototype app known as Path Guide that will allow users to move around indoor spaces more accurately. The app works by having “one person recording directions within a given building that anyone can then follow on their own phones.” This recorded path, which Microsoft calls a “trace,” can then be uploaded to the cloud so that “other Path Guide users are able to use it to navigate to the same spot in the future.” (Source: Fast Company) (My company, The Marks Group PC, is a Microsoft partner.)

Why this is important for your business:

Internal navigation will be a big thing for businesses with larger warehouses or retail spaces. One of the best features of this form of GPS is that it “only uses what’s already inside users’ smartphones – sensors like the accelerometer, gyroscope, and electronic compass.”

3 — Accounting platform FreshBooks has received new funding.

Canadian startup FreshBooks has raised $43 million to help more freelancers manage their own invoices and accounting. (Source: Forbes)

Why this is important for your business:

FreshBooks is a great accounting application for small businesses and is a strong competitor to other cloud-based accounting services like Intuit’s QuickBooks and Xero. Mike McDerment, CEO of FreshBooks, said, “I believe we are solely responsible for making accounting software easier to use so it’s not designed for accountants anymore and any small business owner, no matter how much knowledge they have of the back office, can feel successful and get good reporting.”

4 — Google wants to be your go-to source for recruiting new employees.

Google recently announced its new app called Hire that will take aim at “the small- and medium-sized business part of the recruiting market.” (Source: Forbes)

Why this is important for your business:

Hire is able to sync up “to keep emails in one thread in Gmail and attach info such as room availability, contact numbers and interview questions within a Calendar invite.” Dmitri Krakovsky, vice president at Google Cloud, said, “We believe this will save recruiters multiple hours a day copying and pasting things from one application to another.”

5 — Bitcoin prices are looking up due to an innovative software solution.

The software is called “SegWit2x” and is seen “as a compromise for the two sides of the debate: miners who deploy costly computers to verify transactions and act as the backbone of the blockchain, and developers known as Core who uphold bitcoin’s bug-free software.” Thomas Glucksmann, head of marketing at Gatecoin, said, “Traders are excited by the prospect of a resolution to the scaling debate, which is why the price has rallied.” (Source: Bloomberg)

Why this is important for your business:

The popular cryptocurrency has “reversed steep losses as miners began using new software which aims to bridge an ideological gap that has threatened to divide” its community.

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