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Facebook Changes The Way It Ranks Videos…And Other Small Business Tech News This Week

(This post originally appeared on Forbes)

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 — What Facebook’s latest video ranking updates mean for your small business.

Facebook has announced it will modify its News Feed algorithm to reward creators who publish video content that sees longer average watch times and generates more repeat views. In addition, Pages posting unoriginal or re-purposed videos will be penalized through limited access to visibility and monetization. This means small businesses should think about how to keep audiences coming back, should post their strongest images/video clips first, and should ensure content is original to get optimum visibility. (Source: Social Media Today Read More…

On CRM: Mailchimp Is Introducing A CRM. So Who’s Next?

(This post originally appeared on Forbes)

Mailchimp, the popular email marketing software that’s enjoyed by millions of users around the world, is announcing a new Marketing CRM module.

Duh.

I say duh because, well, isn’t it obvious? I can’t count the number of times that, when asked what CRM application they use, a small business owner replies to me with “Mailchimp” or “Constant Contact” or “Emma” or any number of a group of email marketing platforms.

But the thing is, these applications are not CRM applications.  They are, as just mentioned, email marketing platforms.  They allow their users to create campaigns, design templates, send out professional looking emails and then track the results. They also give these users the ability to store multiple lists of contacts targeted for their campaigns. Read More…

Microsoft and Facebook Have New Tools…And Other Small Business Tech News This Week

(This post originally appeared on Forbes)

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 – Microsoft introduces a few cool small business tools at its Build conference.

Microsoft’s annual developer conference, Build 2019, attracted 15,000 programmers, developers, partners and coders to hear about all the new tools that the company is introducing to help them build better solutions for their clients. Although most of the stuff the company announced are technical tools, there were some announcements that will impact small businesses very soon.  They are improved Power BI and Power Apps, Microsoft Search and Ideas in Word. (My company is a Microsoft partner but I’ve received no compensation to write this). (Source:  Venturebeat) Read More…

10 Small Business Apps, Services And Tech Platforms Every Entrepreneur Should Know About

(This post originally appeared on Forbes)

If you want to know the best place to keep up with technology for your business, follow my weekly tech roundups for entrepreneurs each week. You’ll learn because I’m always learning.

So what have I learned? Businesses that invest in the right technologies are assuring future growth and success.  I’ve also learned that there are a few apps, services and technologies – about ten categories in all – that are critical for small businesses in 2019. So in honor of National Small Business Week, I thought it would be helpful to share. Read More…

Now Shopify Users Can Easily Advertise On Snapchat…And Other Small Business Tech News This Week

(This post originally appeared on Forbes)

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 – Snap has a new partnership that opens it up to hundreds of thousands of advertisers

Snap and e-commerce company Shopify this past week announced a new partnership that will let small businesses that sell on Shopify easily buy ads on Snapchat Discover. The integration is designed to let Shopify customers – many of who small businesses and solo merchants – to buy and manage a Snapchat Story ad campaign directly on Shopify’s platform. (Source: CNBC) Read More…

10 Percent Of Twitter Users Create 80 Percent Of Tweets…And Other Small Business Tech News This Week

(This post originally appeared on Forbes)

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 — Pew: U.S. adult Twitter users tend to be younger, more Democratic; 10% create 80% of tweets.

A recent study by the Pew Research Center found that Twitter users tend to be younger and more Democratic than the general public. It also showed that Twitter activity is dominated by a small percentage of the overall population. In fact, the most active tweeters—just 10 percent of U.S. adults—send 80 percent of the tweets. Pew says only around 22 percent of American adults today use Twitter, and their median age is 40, compared with the median age of all U.S. adults, which is 47. (Source: Tech Crunch) Read More…

Really? CRM For The Cannabis Industry?

(This post originally appeared on Forbes)

Oftentimes I meet with sales and marketing executives who work for manufacturing, distribution, field service, pharmaceutical or retail companies and they ask for CRM systems that are suited to their industry.  These are specific verticals. So why not cannabis?

The cannabis industry – as we all know – has been exploding. Billions of dollars in revenues have been created in the more than half of the states in the country that now allow the medical or recreational use of the product. Growers, dispensaries, distributors, and a whole host of other indirect companies have benefited from the legal marijuana trend. So why not CRM? Read More…