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Spotify Is Accepting Ads…And Other Small Business Tech News This Week

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(This post originally appeared on Forbes)

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 — Small businesses can now advertise on Spotify.

Now you can create and manage a Spotify ad campaign to reach new customers for your small business using its new self-serve advertising platform called Spotify Ad Studio. Just launched in the U.S. in beta mode, Ad Studio makes it easy to affordably produce audio campaigns. (Source: Small Biz Trends)

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Facebook Is the Least Trusted Tech Company…And Other Small Business Tech News This Week

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(This post originally appeared on Forbes)

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 — Survey: Facebook is the big tech company that people trust least.

With Facebook being scrutinized for its handling of data privacy, ad targeting, and propaganda recently, people are trusting them less with their personal data. In fact, nearly 80% of 1,600 readers surveyed by Quartz said they don’t trust the social networking giant with this data.  When asked “Which companies do you trust with your personal data and information?”, only 21% of the respondents chose Facebook when compared with the other four biggest U.S. consumer tech companies. (Source: Quartz)

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Microsoft Improves Excel, Twitter Tests 280 Characters…And Other Small Business Tech News This Week

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(This post originally appeared on Forbes)

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 — Microsoft Excel is about to get a lot smarter.

By early 2018, Excel will be able to understand more about its users’ inputs and pull additional information from the Internet as necessary. Microsoft will introduce new data types so Excel users can tag a list of company names and then access more information about those companies from Microsoft’s Bing API, such as stock data and market cap. The program will also offer a new tool to automatically pull the most interesting data from a spreadsheet and visualize it. (Source: Tech Crunch) (My company, the Marks Group, is a Microsoft partner).

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Hackers Hide Malware in CCleaner Software…And Other Small Business Tech News This Week

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(This post originally appeared on Forbes)

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

 1 — Hackers hid malware in CCleaner software.

Security researchers at Cisco Talos discovered that hackers injected malware into the CCleaner app which has been used by millions of people and businesses to rid their computers of potential malware and other anomalies. Over two million users were affected when the download servers used by Avast (CCleaner’s owner) were compromised to distribute the malware. An Avast spokesperson says Avast Piriform believes it was able to prevent the breach from harming customers. (Source: The Verge)

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Will the New iPhone Make The Laptop Obsolete?…And Other Small Business Tech News This Week

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(This post originally appeared on Forbes)

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

 1 — The new iPhone and its competitors hope to make the laptop obsolete.

Apple’s latest iPhone can do a lot more than the last version. Among the new features are an edge-to-edge OLED screen, augmented reality and virtual reality capabilities, more storage, and faster processing—meaning users can now do just about everything they’ve been doing with their desktop PCs since the early 90s but in a smaller format. (Source: LA Times)

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A Hillary Clinton Endorsed Startup Gets Hacked…And Other Small Business Tech News This Week

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(This post originally appeared on Forbes)

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 — Hillary Clinton endorsed a startup — and then it fell victim to a cyberattack.

In June, a new online hub to help Clinton enthusiasts find easy-to-share facts, stats, and other information to use on social media was launched, and, on September 3, Clinton tweeted her followers about it. However, soon after, the site fell victim to a significant, sophisticated cyberattack. (Source: Recode)

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Google is Refunding Money from Fake Ad Traffic…And Other Small Business Tech News This Week

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(This post originally appeared on Forbes)

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 – Google issues refunds to advertisers over fake traffic.

In an effort to give marketers more transparency about the ads purchased through its platform, Google is issuing refunds for ads that ran on websites with fake traffic. In the past few weeks, the company has informed hundreds of marketers and ad agency partners about “ad fraud.” The refunds amount to only a fraction of the cost of the ads served to invalid traffic, so Google has offered to reimburse its “platform fee,” which typically ranges from about 7% to 10% of the total purchase. (Source: Wall Street Journal)

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