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Amazon Is “Littered” With Fake Reviews…And Other Small Business Tech News This Week

(This post originally appeared on Forbes)

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 — Amazon littered with thousands of ‘fake’ five-star reviews, Which? report finds.

According to an investigation by consumer group Which?, Amazon’s customer review section is being overtaken by ‘fake’ five-star reviews from ‘unknown’ brands. After analyzing the listings of hundreds of popular tech products in 14 different categories, the group found that many of the highest-rated items in each category were from little-known brands, while thousands of positive reviews were written by unverified purchasers. In addition, Which? found evidence of duplicated reviews, as well as positive reviews for unrelated products, which suggests that the reviews might be automated. (Source: Independent) Read More…

Twitter Imposes A Daily Followers Limit…And Other Small Business Tech News This Week

(This post originally appeared on Forbes)

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 — Twitter introduces new daily follow limit in bid to curb spamming.

Due to the scrutiny it’s under over how it handles automated bots and human trolls, Twitter has announced a new policy aimed at curbing spamming. Its safety team says that, effective immediately, the daily limit for the amount of people users can follow will be 400 instead of 1,000. In explaining the reason for the decision, Twitter’s head of site integrity said that the company decided 400 was ‘a reasonable limit’ because almost 50% of accounts who made more than 400 follows per day were churning. (Source: Silicon Republic) Read More…

On CRM: Why Most CRM Partner Programs Are Terrible

(This post originally appeared on Forbes)

Oh no, I just got word of yet another “big” change to another of the partner programs from a CRM vendor we work with. I’m not going to name the CRM vendor. But I can tell you this: you’ve heard of them. My company is a “partner” for a few CRM vendors.

And when it comes to partner programs we’ve seen it all. Over the past 25 years we’ve been introduced to “exciting” changes, “new” developments and “innovative” ideas. We’ve also been warned about our sales levels that don’t meet their arbitrarily defined minimums, buried in oftentimes useless certification requirements and subject to a revolving door of channel managers who arrive at their jobs all jacked up to change the world and then leave months later in a state of despair. Read More…

Visa Gives Gig Workers A New Way To Get Paid…And Other Small Business Tech News This Week

(This post originally appeared on Forbes)

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 – Visa gives businesses new way to pay gig workers in real time.

This week, Visa announced the introduction of Card Payouts—an app built to support card capture, tokenization, and card-on-file transactions. It’s designed to help mid- to large-sized businesses manage cash flow and expedite payments to gig economy workers. (Source: PYMNTS.com)

Why this is important for your business: Read More…

On CRM: Adobe Plus LinkedIn Plus Microsoft Could Be A Killer Combo For Marketers, Big And Small

(This post originally appeared on Forbes)

Once upon a time, Adobe made Flash and a popular PDF converter and of course Photoshop – that great desktop software for publishers and graphic designers.  But times have certainly changed.  Over the past few years, the company has leveraged its core offerings and morphed them into a number of powerful marketing tools that encompass videos, 3-D illustrations and powerful graphics.

So what to do with all this great looking stuff? Enter Microsoft. And LinkedIn.

According to an announcement the companies made at last week’s Adobe Summit, the company is partnering with Microsoft and LinkedIn (which is owned by Microsoft) to offer a one-stop-shop lead generation solution. Read More…

McDonald’s To Use AI For Your Next Drive-Thru Purchase…And Other Small Business Tech News This Week

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(This post originally appeared on Forbes)

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 — McDonald’s will use AI to automatically tweak drive-thru menus.

McDonald’s just announced it is buying machine learning startup Dynamic Yield for $300 million and will be using the company’s artificial intelligence (AI) at more than 1,000 of its restaurants’ drive-thru windows in the next 3 months. The system will monitor factors like the weather, time, local events, traffic levels at the restaurant and on nearby roads, historical sales data, and currently popular items as well as what customers are ordering to optimize menu displays at the drive-thrus. (Source: engadget)

Why this is important for your business: Read More…

Apple Drops The Price On Several Expensive Mac Upgrades…And Other Small Business Tech News This Week

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(This post originally appeared on Forbes)

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 — Apple dropped the price on several expensive Mac upgrades.

This week, Apple lowered the cost of SSD (Solid State Drive) upgrades for the MacBook Air, MacBook Pro, and Mac mini—as well as the 2013 Mac Pro RAM. Users can now upgrade the base model MacBook Air to the 1.5TB SSD for $1,100, which is $100 less than before. For the MacBook Air with 256GB, upgrading to the 1.5TB SSD will also cost $100 less, or $900 total. Upgrading the base Mac mini to 2TB will cost $1,400, which is $200 less than previously listed. (Source: engadget)

Why this is important for your business: Read More…