Archive | Inc RSS for this section

3 Ways Facebook Just Made It Harder For People To See Your Videos

(This post originally appeared on Inc.)

Last week, Facebook announced three changes to its an algorithm that, in the end, will make it more difficult for your company and mine to get our videos viewed.

The company is tweaking the underlying code that determines where and how often information – particularly videos – come up on a user’s News Feed. If a video is determined to have less watch times, less repeat views or is deemed unoriginal or re-purposed then it will be pushed down on a user’s feed. That means less access, less views, less visibility and – if this is part of your advertising revenue stream – less money.

“We want to help talented video creators find their audience and build profitable video businesses on Facebook,” David Miller, a product management director at the company wrote in a blog post. “We want to help media companies — whether large, small, global, or local — continue their invaluable work. And above all, we want to help people on Facebook discover great videos and build relationships with the creators and publishers that matter to them.”

Read More…

Microsoft Just Announced These Three Cool Things That Will Impact Your Business

(This post originally appeared on Inc.)

Yes, the Microsoft community are a bunch of nerds. My firm is a Microsoft partner. So we should know.

But Microsoft loves these people. And can you blame them? They’re the ones that develop tools and technologies that help them – and us – make more money. During Microsoft’s Build 2019 conference, which wrapped up yesterday and which attracted approximately 15,000 of the company’s finest programmers, developers, partners and code-builders from around the world, Microsoft announced a bunch of super-nerdy programming tools that will not interest most business owners.

But the company also introduced three new things should interest business owners a lot. Read More…

Why Twitter Is An Awful Place For Your Business

(This post originally appeared on Inc.)

Twitter uses said this. The President tweeted that. Kanye tweet something else. Twitter’s growing, Twitter’s failing. Twitter is toxic. Twitter is free speech. Twitter’s amazing. Twitter’s horrible. Twitter, Twitter, Twitter, Twitter, Twitter!

Make no mistake, Twitter has its uses. You can go there to get news and information (and some of it’s even real). You can see what your favorite celebrity is up to. You can laugh at hilarious memes and jokes. You can commiserate with fellow @phillies fans like me when another save opportunity is blown. You can argue politics with complete strangers.

Read More…

Isn’t Cultural Appropriation Good For Business?

(This post originally appeared on Inc.)

For as long as I can remember my now 80-year-old mother and I have been having lunch every week at the same delicatessen near my office in Bala Cynwyd, Pennsylvania. It’s called Katz’s Deli Kitchen and you can look it up. Katz’s Deli is excellent. The food is great and the service is consistent. Being Jewish I have a lot of experience eating at Jewish delis and, as Jewish delis (and small businesses) go, I consider Katz’s to be one of the best.

Oh, by the way, the owners aren’t Jewish. They’re Asian. Yes, Asian. The cooks are Asian and so are a few of the servers. As a Jewish guy, shouldn’t I be shocked? Offended? Outraged? Of course not. These are people that run a good business. So good for them. Unfortunately, there are some that would disagree with him.  Take what just happened in New York City this past week. Read More…

The DHS Will Use Facial Recognition on 97% Of Departing Airport Passengers In The Next 4 Years

(This post originally appeared on Inc.)

Privacy concerns? Civil liberty questions? Sure, those issues are very important. But they’re not stopping facial recognition technology – and the companies making it – from going mainstream.

The latest example is the Department of Homeland Security’s report this week that it will be using facial recognition technology to identify approximately 97 percent of airport passengers departing the country. The system – which is already being used in 15 U.S. airports – will photograph departing passengers and store images in a database that will then compare and cross-reference their details to passports, immigration forms and – I’m sure – do-not-fly lists. Read More…

The 6 Best 2019 Tax Moves For Your Business

(This post originally appeared on Inc.)

2018 is all over, and if you’re like my smartest clients you’re focusing on ways to cut your taxes for 2019.

You’re not? That’s a shame, because your taxes count for what, twenty to thirty percent of your income, right? They’re probably your single biggest expense in a year. But with a few moves now you can minimize this expense. What moves? Try these!

Read More…

Could Next Week Could Be Y2K For GPS Devices Worldwide?

(This post originally appeared on Inc)

If you’re old enough to remember the Y2K scare then this is going to seem like Déjà vu.

That’s because on April 6th, GPS devices worldwide will be subject to the “GPS Week Rollover Event,” and if you don’t know what that is you may want to keep reading.  Its impact could cause serious disruptions – or at least major annoyances – to your life and business.

Like Y2K, the issue also has to do with dates.  Apparently the 31 satellites owned and operated by the U.S. government rely on something called “GPS time” which uses 10 bits to count the weeks and seconds within a week.  It seems that there’s a limitation to this data in the satellites and after 1,024 weeks (or every 19.7 years) all of their clocks need to be reset again. Well, that time is next week: April 6th, to be exact. Read More…